BIO
Dr Sadaf is a Professor at Jamia Hamdard University with an experience of more than 17 years in management education & research. She has mentored multiple PhD scholars and made substantial contributions to research in consumer behaviour, digital engagement, and sustainable consumption. Her scholarly impact is reflected in numerous SCOPUS, ABDC and UGC-indexed publications, authored books, and international research collaborations. A sought-after speaker and trainer, she actively conducts sessions on research methodology, data analytics, and communication, empowering both corporate and academic communities with cutting-edge insights.
PERSONAL INFORMATION
Alternate Email :
sadafsiraj@jamiahamdard.ac.in
Designation :
Professor
Department & School :
Department of Management, School of Management & Business Studies
Qualifications :
Ph D, MBA
State Of Domicile :
Uttar Pradesh
Research Thrust Areas :
Consumer Behaviour, sustainability, AR/VR
Details Of Courses Taught
Business Research Methods, Advanced Marketing Research & Data Analytics, Services Marketing, Cross Cultural Communication
PUBLICATIONS
Google Scholar :https://scholar.google.com/citations?hl=en&user=tpsSIQIAAAAJ
Scopus Author ID : 56446567900
ORCID :https://orcid.org/0000-0002-3104-4490
VIDWAN :
BOOKS & BOOK CHAPTERS PUBLISHED
Number Of Books Published By National Publisher :
The Name Of The Publisher :
Number Of Books Published By International Publisher :
4
The Name Of The International Publisher :
Lambert Academic Publishing
Number Of Book Chapters In Edited Books Of National Publishers :
The Name Of The Publisher:
Number Of Book Chapters In Edited Books Of International Publishers :
3
The Name Of The Publisher :
Emerald
IGI Global
Bloomsbury
RESEARCH GRANTS AND CONSULTANCY PROJECTS
Number Of Research Grants From Govt. Funding Agencies As PI/Coordinator :
Name Of The Agency And Amount Of Funding Generated :
Number Of Research Grants From Govt. Funding Agencies As Co-PI :
Name Of The Agency And Amount Of Funding Generated :
Number Of Research Grants From International And Private Sources As PI :
Name Of The Agency And Amount Of Funding Generated :
Number Of Consultancy Projects :
Name Of The Agency And Amount Of Funding Generated :
RESEARCH SUPERVISION
Number Of Master’s Theses/DissertationsGuided :
100
Number Of Ph.D. Guided :
7
Number Of Master’s Theses/DissertationsGuided :
Number Of Co-supervisorPhd :
4
PATENTS
Number Of Patents Granted :
Specify National/International :
Number Of Patents Applied For :
Specify National/International :
PRESENTATIONS IN CONFERENCES AS SPEAKER/ RESOURCE PERSON
Number Of Presentations In National Or International Conferences In India :
20
Please Specify Invited/Oral/Poster :
Number Of Presentations In International Conferences Abroad :
Please Specify Invited/Oral/Poster :
NATIONAL AWARDS, HONOURS AND FELLOWSHIPS RECEIVED
Name Of The Award :
Granting Agency :
Year Of Award :
INTERNATIONAL AWARDS, HONOURS AND FELLOWSHIPS RECEIVED
Name Of The Award :
Granting Agency :
Year Of Award :
STAFF DEVELOPMENT/REFRESHER/SHORT TERM TRAINING PROGRAMME/WEBINARS ORGANIZED
Title :
- Faculty Development Program on Research Methodology in February 2024, July 2025
- Mental & Emotional Wellness in collaboration with the Management & Leadership Centre from 4 - 5 July 2024
- Investment Planning and holistic Wellness in collaboration with the Management & Leadership Centre, 18 February 2025
- International Webinar on “Future of Brands and Branding” by Kevin Lane Keller on August 2, 2022.
- Art Therapy workshop on “Self-Awareness through Art Therapy” on April 18, 2023.
- Panel discussion on “Mental Health and Suicide Prevention” in collaboration with NurtureLife on September 10, 2022.
- Anxiety, Stress Screening and occupational therapy interventions on June 20, 2022.
- International Webinar on “Emotional Intelligence: Key to Personal and Professional Success” by Matt Perelstein on February 8, 2022
- Faculty Development Programme (FDP) on Research Methods and Data Mining Tools for Decision Making in collaboration with QTanalytics & SPSS, South Asia from 22nd – 27th April, 2019
- Faculty Development Program on Research Methods and Data Analysis using SPSS and AMOS from 21 May 2018 to 26 May 2018
- One week Workshop on Research Methodology and Data Analysis using SPSS & AMOS held from 14th to 19th March 2017 organized by Department of Management, Jamia Hamdard, New Delhi
Duration :
Sponsoring Agency :
MEMBER(S) OF NATIONALCOMMITTEES
MEMBER(S) OF INTERNATIONAL COMMITTEES
ADMINISTARTIVE RESPONSIBILITIES/ PARTICIPATION IN COMMITTEES OF JAMIA HAMDARD
- Member of University IQAC Core Committee
- Member IQAC Quality Cell since 2017
- University Co-Coordinator AICTE UHV
- Deputy Proctor
- President, Mental Health Club at the University leve
- lConvenor, CAS Screening Committee (1-2)Member University Centre for Training & Development
- Convenor, Department Quality Cell
- Member, Internal Complaints Committee
ANY OTHER
PERSONAL INFORMATION
Alternate Email :
sadafsiraj@jamiahamdard.ac.in
Designation :
Professor
Department & School :
Department of Management, School of Management & Business Studies
Qualifications :
Ph D, MBA
State Of Domicile :
Uttar Pradesh
Research Thrust Areas :
Consumer Behaviour, sustainability, AR/VR
Details Of Courses Taught
Business Research Methods, Advanced Marketing Research & Data Analytics, Services Marketing, Cross Cultural Communication
PUBLICATIONS
Google Scholar :https://scholar.google.com/citations?hl=en&user=tpsSIQIAAAAJ
Scopus Author ID : 56446567900
ORCID :https://orcid.org/0000-0002-3104-4490
VIDWAN :
BOOKS & BOOK CHAPTERS PUBLISHED
Number Of Books Published By National Publisher :
The Name Of The Publisher :
Number Of Books Published By International Publisher :
4
The Name Of The International Publisher :
Lambert Academic Publishing
Number Of Book Chapters In Edited Books Of National Publishers :
The Name Of The Publisher:
Number Of Book Chapters In Edited Books Of International Publishers :
3
The Name Of The Publisher :
Emerald
IGI Global
Bloomsbury
RESEARCH GRANTS AND CONSULTANCY PROJECTS
Number Of Research Grants From Govt. Funding Agencies As PI/Coordinator :
Name Of The Agency And Amount Of Funding Generated :
Number Of Research Grants From Govt. Funding Agencies As Co-PI :
Name Of The Agency And Amount Of Funding Generated :
Number Of Research Grants From International And Private Sources As PI :
Name Of The Agency And Amount Of Funding Generated :
Number Of Consultancy Projects :
Name Of The Agency And Amount Of Funding Generated :
RESEARCH SUPERVISION
Number Of Master’s Theses/DissertationsGuided :
100
Number Of Ph.D. Guided :
7
Number Of Master’s Theses/DissertationsGuided :
Number Of Co-supervisorPhd :
4
PATENTS
Number Of Patents Granted :
Specify National/International :
Number Of Patents Applied For :
Specify National/International :
PRESENTATIONS IN CONFERENCES AS SPEAKER/ RESOURCE PERSON
Number Of Presentations In National Or International Conferences In India :
20
Please Specify Invited/Oral/Poster :
Number Of Presentations In International Conferences Abroad :
Please Specify Invited/Oral/Poster :
NATIONAL AWARDS, HONOURS AND FELLOWSHIPS RECEIVED
Name Of The Award :
Granting Agency :
Year Of Award :
INTERNATIONAL AWARDS, HONOURS AND FELLOWSHIPS RECEIVED
Name Of The Award :
Granting Agency :
Year Of Award :
STAFF DEVELOPMENT/REFRESHER/SHORT TERM TRAINING PROGRAMME/WEBINARS ORGANIZED
Title :
- Faculty Development Program on Research Methodology in February 2024, July 2025
- Mental & Emotional Wellness in collaboration with the Management & Leadership Centre from 4 - 5 July 2024
- Investment Planning and holistic Wellness in collaboration with the Management & Leadership Centre, 18 February 2025
- International Webinar on “Future of Brands and Branding” by Kevin Lane Keller on August 2, 2022.
- Art Therapy workshop on “Self-Awareness through Art Therapy” on April 18, 2023.
- Panel discussion on “Mental Health and Suicide Prevention” in collaboration with NurtureLife on September 10, 2022.
- Anxiety, Stress Screening and occupational therapy interventions on June 20, 2022.
- International Webinar on “Emotional Intelligence: Key to Personal and Professional Success” by Matt Perelstein on February 8, 2022
- Faculty Development Programme (FDP) on Research Methods and Data Mining Tools for Decision Making in collaboration with QTanalytics & SPSS, South Asia from 22nd – 27th April, 2019
- Faculty Development Program on Research Methods and Data Analysis using SPSS and AMOS from 21 May 2018 to 26 May 2018
- One week Workshop on Research Methodology and Data Analysis using SPSS & AMOS held from 14th to 19th March 2017 organized by Department of Management, Jamia Hamdard, New Delhi
Duration :
Sponsoring Agency :
MEMBER(S) OF NATIONALCOMMITTEES
MEMBER(S) OF INTERNATIONAL COMMITTEES
ADMINISTARTIVE RESPONSIBILITIES/ PARTICIPATION IN COMMITTEES OF JAMIA HAMDARD
- Member of University IQAC Core Committee
- Member IQAC Quality Cell since 2017
- University Co-Coordinator AICTE UHV
- Deputy Proctor
- President, Mental Health Club at the University leve
- lConvenor, CAS Screening Committee (1-2)Member University Centre for Training & Development
- Convenor, Department Quality Cell
- Member, Internal Complaints Committee